ELYSION BEER FULL

I further acknowledge that through this Agreement I have been fully and adequately warned of the risks. I have voluntarily agreed to participate in the Event despite the recognized and inherent dangers existing and despite the known and unknown risks of serious personal injury, death and/or damage to or loss of real or personal property. I recognize that the Event poses known and unknown risks of serious personal injury, death and/or damage to or loss of property, including but not limited to, exposure to and infection with COVID-19. I hereby enter this RELEASE OF LIABILITY, VOLUNTARY ASSUMPTION OF THE RISK AND INDEMNITY AGREEMENT (“Agreement”) with Elysian Brewing (“Company”) to RELEASE Company, Company’s wholesalers, and their respective corporate parents, related and affiliated entities, subsidiaries, directors, officers, shareholders, insurers, employees and agents (collectively, the “Released Parties”) with regard to my opportunity to participate in the Scary Good Delivery on October 27th and 28th 2021 in Washington state (hereinafter “the Event”). With this refresh, Elysian has worked to breed innovation, but also retain Immortal as a strong legacy with a look and feel that matches the current brand ethos and honors the roots of its beginnings.RELEASE OF LIABILITY, VOLUNTARY ASSUMPTION OF RISK, AND INDEMNITY AGREEMENT The in-house design team is constantly pushing the boundaries and exploring how they can drive excitement and inspiration through label design. Hidden underneath the carrier is a card reader’s hand pulling a card for the consumer that coalesces the overall narrative and sets a tone for the beer, finishing with the phrase, “Immortal Never Dies.” These cards/labels are also featured on the carrier and encircle the pack as an infinite symbol, which further emphasizes the immortal concept.

With this in mind, the design team looked at 6-packs of the beer as a deck of tarot cards.

Turtle + Lion: Balance / The Immortal Balance.

Together all three cards tell an interconnected story, but individually represent a different part of Immortality: Individually, each designer created a tarot card that represents a different part of Immortality. To further build upon this framework, each of the designers were enrolled in a tarot class and the synchronicity helped to inform and illuminate this direction they’d ultimately charted. They had attempted to refresh the brand several times over the past few years, but nothing really clicked until this original narrative was introduced into a tarot framework - an idea that was first sparked last year. Seeking to maintain a connection to the beer’s original roots, Elysian’s design team approached the Immortal refresh by looking at the original tagline ‘Power in Balance’ as a jumping-off point for new art. As one of their longest standing beers, Immortal’s original label was inspired by Greek mythology, showcasing Zeus sitting defiantly on his throne as he harnesses heaven’s lightning into a vibrant scepter of power and fire.

ELYSION BEER FULL

The illustrations are detailed and full of personality, while the color palette of each label feels right in line with a classic tarot deck.Įlysian recently unveiled a label refresh for one of its OG beers, which was first brewed over 25 years ago. The result is a six-pack inspired by a deck of tarot cards, each with a symbol that emphasizes the immortal concept.

In addition, the brewery's internal design team was inspired by the tarot card and subsequently dove into the world of tarot cards and their deeper meanings. Because the original label was inspired by mythology, the new label took it as inspiration to continue with the mythical aesthetic. Seattle-based Elysian Brewery recently redesigned the label for one of its original brews: Immortal.

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